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The world doesn’t need another brand.

A brand is what they say about you behind your back!

Branding is not one thing, it’s all-encompassing. It’s the ad you see on TV; the billboard you see on the highway and the conversation people have about you. It’s the perception of a brand that we value. 

We create, refresh and invigorate brands. We believe that original, conceptual and inspiring ideas, which are well executed and relevant, will always create value. What the world needs are brands that really mean something. 

Our approach of Designing Strategically ensures that the essence of a brand is captured. Giving the brand a reason to exist that challenges their category, clouds competition and inspires consumer action.

Nathan Reddy - Chief Creative Officer & Founder

Nathan Reddy

Chief Creative Officer & Founder

+27 83 212 1464

nathan@gridworldwide.com

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Nathan Reddy

Nathan is one of SA’s most respected and awarded creatives, and in true Nathan-style, has also made some waves internationally. He has an intuitive grasp of a brand’s essence and an outstanding ability to capture, reflect and deliver a disciplined brand personality across multiple touch points. He is passionately involved in the transformation of the SA Design Industry, and has been extensively published both here and abroad.

David Cohen - Co-Managing Director & Partner

David Cohen

Co-Managing Director & Partner

+27 83 324 4567

david@gridworldwide.com

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David Cohen

David has been with the group, in various guises, since he started his career; helping to grow and develop leading blue-chip brands and boutique business. He currently oversees Grid’s strategic growth, as well as that of its clients.

Adam Byars - Co-Managing Director & Partner

Adam Byars

Co-Managing Director & Partner

+27 82 960 2220

adam@gridworldwide.com

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Adam Byars

Adam has worked in many countries, looking after key blue-chip brands. Grid, and its clients, now benefit from this extensive experience and understanding of cultural nuances and complexities, along with his strengths in strategic brand insights, project management skills, and operational management.

Paul Hinch - Executive Creative Director & Partner

Paul Hinch

Executive Creative Director & Partner

+27 82 782 2121

paul@gridworldwide.com

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Paul Hinch

Paul started his career in the TBWA Group, and quickly established himself as an integral player. He’s worked on most blue-chip clients. Over the years he has contributed to the industry as a judge on prestigious awards and is on the board of Brand Council South Africa.

Jineil Kandasamy - Creative Director & Partner

Jineil Kandasamy

Creative Director & Partner

+27 72 200 8352

jineil@gridworldwide.com

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Jineil Kandasamy

As the youngest partner, Jineil has already proved his worth, talent and enthusiasm by successfully taking responsibility for key projects and global brands, winning a few awards along the way. When not at work (which is rare), he is a keen golfer and passionate about his family.

TBWA is the Disruption® company – a trademarked philosophy that breaks market conventions and creates new platforms for growth by defining an idea and behaviour that facilitates how brands can achieve a more purposeful future.

Yellowwood is a leading marketing strategy and brand development consultancy that helps clients grow business by offering strategic focus and deep insights into customers; to solve marketing’s most complex problem: how to build brands that connect with the people who will drive their business growth.