We create meaning for brands so that all outcomes are aligned to a single brand purpose. This consistency of meaning across all mediums creates value over time. That’s what we call “investment creative”.
Nathan is one of SA’s most respected and awarded creatives, and in true Nathan-style, has also made some waves internationally. He has an intuitive grasp of a brand’s essence and an outstanding ability to capture, reflect and deliver a disciplined brand personality across multiple touch points. He is passionately involved in the transformation of the SA Design Industry, and has been extensively published both here and abroad.
David has been with the group, in various guises, since he started his career; helping to grow and develop leading blue-chip brands and boutique business. He currently oversees Grid’s strategic growth, as well as that of its clients.
Adam has worked in many countries, looking after key blue-chip brands. Grid, and its clients, now benefit from this extensive experience and understanding of cultural nuances and complexities, along with his strengths in strategic brand insights, project management skills, and operational management.
Paul started his career in the TBWA Group, and quickly established himself as an integral player. He’s worked on most blue-chip clients. Over the years he has contributed to the industry as a judge on prestigious awards and is on the board of Brand Council South Africa.
As the youngest partner, Jineil has already proved his worth, talent and enthusiasm by successfully taking responsibility for key projects and global brands, winning a few awards along the way. When not at work (which is rare), he is a keen golfer and passionate about his family.