We’re not going to lie, we love awards, they’re great for the ego and everyone buys you drinks. But awards also serve a couple of very important business functions. Firstly, they allow us to attract the best talent, people who want to achieve and are driven to work into the wee hours in the pursuit of creative genius. Secondly, they attract clients who want to do work that stands out. Clients who want to move beyond wallpaper branding and get their product spoken about and envied. So we say, let the lion out, sharpen the pencil and tell us when the next awards show deadline is.