INVESTMENT CREATIVE.

By positioning creativity as an investment, we become obsessively involved in our client’s business, resulting in a shift to a value-based remuneration model that emphasizes results, not the hours spent. This way of working leads to more proactive thinking and creates an agile, fluid way of operating that lays the foundation for a relationship based on trust and mutual respect. It also allows us to stay true to who we have always been at heart - the make it mean something company.

Nathan Reddy - Chief Creative Officer & Founder

Nathan Reddy

Chief Creative Officer & Founder

+27 83 212 1464

nathan@gridworldwide.com

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Nathan Reddy

Nathan is one of SA’s most respected and awarded creatives, and in true Nathan-style, has also made some waves internationally. He has an intuitive grasp of a brand’s essence and an outstanding ability to capture, reflect and deliver a disciplined brand personality across multiple touch points. He is passionately involved in the transformation of the SA Design Industry, and has been extensively published both here and abroad.

David Cohen - Joint CEO & Partner

David Cohen

Joint CEO & Partner

+27 83 324 4567

david@gridworldwide.com

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David Cohen

David has been with the group, in various guises, since he started his career; helping to grow and develop leading blue-chip brands and boutique business. He currently oversees Grid’s strategic growth, as well as that of its clients.

Adam Byars - Joint CEO & Partner

Adam Byars

Joint CEO & Partner

+27 82 960 2220

adam@gridworldwide.com

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Adam Byars

Adam has worked in many countries, looking after key blue-chip brands. Grid, and its clients, now benefit from this extensive experience and understanding of cultural nuances and complexities, along with his strengths in strategic brand insights, project management skills, and operational management.

Masego Motsogi - Managing Director

Masego Motsogi

Managing Director

+27 83 298 9998

masego@gridworldwide.com

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Masego Motsogi

Yatish Narsi - Chief Experience Officer

Yatish Narsi

Chief Experience Officer

+27 82 389 8905

yatish@gridworldwide.com

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Yatish Narsi

Paul Hinch - Executive Creative Director & Partner

Paul Hinch

Executive Creative Director & Partner

+27 82 782 2121

paul@gridworldwide.com

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Paul Hinch

Paul started his career in the TBWA Group, and quickly established himself as an integral player. He’s worked on most blue-chip clients. Over the years he has contributed to the industry as a judge on prestigious awards and is on the board of Brand Council South Africa.

Clinton Bridgeford - Executive Creative Director

Clinton Bridgeford

Executive Creative Director

+27 83 645 9308

clinton@gridworldwide.com

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Clinton Bridgeford

Jineil Kandasamy - Creative Director & Partner

Jineil Kandasamy

Creative Director & Partner

+27 72 200 8352

jineil@gridworldwide.com

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Jineil Kandasamy

As the youngest partner, Jineil has already proved his worth, talent and enthusiasm by successfully taking responsibility for key projects and global brands, winning a few awards along the way. When not at work (which is rare), he is a keen golfer and passionate about his family.

TBWA is the Disruption® company – a trademarked philosophy that breaks market conventions and creates new platforms for growth by defining an idea and behaviour that facilitates how brands can achieve a more purposeful future.