FNB
Industry
Financial Services
What we did
- Brand Strategy
- Brand Architecture
- Communication Strategy
- Digital Experience
- 360° Campaigns
- Internal Campaigns
- Visual Identity
- Merchandise Design
- Launch Event
FNB: Building the world’s strongest banking brand
First National Bank (FNB) has been a cornerstone of South Africa’s business landscape for over 185 years and is one of the country’s largest banks. At Grid, we are proud to have significantly contributed to FNB’s growth and success.
Over the past 15 years, our work for FNB has encompassed brand refreshes, strategic brand positioning, brand advertising, product advertising, sponsorships, and internal events. We have evolved FNB’s strategic help platform, created compelling brand ads, and advertised products across FNB’s five key areas: Transact, Credit, Invest, Insure, and Connect.
One of our major achievements was modernising FNB’s visual assets for better digital integration. Our collaborative efforts culminated in November 2023 when Brand Finance named FNB the Strongest Banking Brand in the World. FNB achieved a brand strength index of 93 out of 100 and an AAA+ rating, highlighting its excellence both in Africa and globally. Additionally, Kantar BrandZ recognised FNB as South Africa’s Most Valuable Brand.
As FNB continues to advance, we will support its journey, ensuring that FNB remains a global leader.
