Nike
Industry
Entertainment & Sport
What we did
- Visual Identity
- Graphic Design
- Interior Design
- Exterior Design
Nike Football Training Centre: A meaningful legacy for football in SA
Objective
Situated in the heart of Soweto, the Nike Football Training Centre serves as the hub of football in South Africa. Born from the Nike Football Grassroots programme, which aims to develop and support football at a community level, the training centre identifies up-and-coming footballers (aged between 16 and 20 years old) and empowers them with the necessary tools and skills to shape them into the best footballers they can be – on and off the pitch.
Solution
Pinpointed as a key project during the 2010 FIFA World Cup™, we were tasked by Nike South Africa to refresh, brand, and clad the facility, creating a groundbreaking legacy piece delivered to a local community that would extend well beyond the World Cup and be enjoyed for generations to come.
Result
In under six months, the facility evolved into a premier football training centre – the first of its kind in Africa. We collaborated with architectural, interior, and product design partners to achieve an optimal balance between utility, aesthetics, and local materials, expanding the centre with new pitches, a clubhouse and player lounge, an education facility, a training gym, a physiotherapy and first-aid centre, a viewing deck, and team-inspired changing rooms.
